Billie Leather
The Brand
Billie is a rebel against today’s wasteful consumerism and dedicated to crafting high-quality, long-lasting leather products in a sustainable way. The brand represents a modern, urban, edgy lifestyle with a product range that’s not only stylish, but also ethically made in order that customers leave a positive impact on every purchase they make.
The Challenge
The main challenge was creating a consistent brand image that’s aligned with Billie’s values while embodying minimalist, yet modern aesthetic features that represent the company’s commitment to sustainability and quality.
.svg){kind=small}
The Solution
To address this challenge, we developed a brand identity using the following three main colours: deep teal, light scarlet, and beige. The colour green symbolizes renewal, and progress, while the pinkish-red hue adds a touch of care and femininity. The beige evokes stability and creates a relaxing, calm feeling that balances out the two other colours.
Together, these combinations of tones provide a cool urban feeling that aligns with the values of the brand and visually appealing to the target audience. This distinctive brand identity has enabled the company to establish a consistent and recognizable brand image that sets them apart from other leather brands on the market and made them thrive in today’s over competitive world of fashion.
.svg)
