EDUCATOR
The Brand
Educator is a university consultancy based in the UK. Their mission is to make education more accessible to their audience. They serve as a daily reminder, education is important.
The Challenge
The team was very clear from the beginning. They wanted their modern, positive and energetic personality to shine. They wanted colors that speaks to their audience and stop the scroll.
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The Solution
We started by brainstorming ideas and sketching concepts that reflected the brand's values and personality and decided to use vibrant, eye-catching colors of orangey yellow and different shades of blue that convey optimism, positivity, and trust. After several iterations, we developed a modern, clean logo with a hidden "E" that stood for Educator. The logo was designed to be memorable and recognizable, with a hidden element that would intrigue and engage the audience.The end result speaks for itself. The brand identity we created was well-received by the team and their target audience while the hidden “E” in the logo became a talking point among the company’s clients, which helped increase Educator’s overall brand awareness and their recognition in their specific market environment.
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