The Challenge

The company wanted to communicate its positive, modern brand personality that advocates growth for all its clients in a way that differentiates them from its competitors. Finding the right way to do that was a major challenge, as the market is crowded, and there are countless competitors vying for the same customers. In order to stand out, Poosz needed a strategy that is both effective and innovative.

The Solution

After taking into consideration all aspects of the brand we approached the design by using a combination of light blue and mint tones that connect with consumers in a way that is positive, fresh, and optimistic. These colors communicate growth and life, as well as the promise of new beginnings.

In order to advocate further the brand’s commitment to growth and progress we picked a modern, futuristic typeface combined with the infinite symbol which gives a perfect complimentary for the given color palette. Finally, by incorporating the chain symbol into their branding, Poosz became able to highlight their commitment to supply chain excellence, raise more awareness and further differentiate themselves from their competitors.