The Challenge

By having a strong ambition to bring joy and freedom to camper van owners, they wanted to show a cozy, outdoorsy and warm personality with a strong logo that represents the brand accordingly. The challenge was to catch the exciting feeling of traveling that makes every day of the holiday an adventure.

The Solution

We chose the main element of the logo to be an icon of the Sun, which represents life, positive energy, and direction. The Sun is also universally recognized as a symbol of warmth, light, and vitality, which makes a  powerful visual element to convey positive associations to customers. The Sun icon is also flexible, adaptable, and easily recognizable, making it an ideal choice for a brand identity.

To further enhance the cozy and welcoming personality of the brand, we added orange as the primary color. Orange is a warm and vibrant tone that evokes feelings of enthusiasm, happiness, and friendliness. This way we were able to create a logo that is not only visually appealing, but also emotionally engaging, as well as creates connection with the target audience.