The Challenge

Starting a new business is never easy. Standing out and making a strong first impression is even harder. The company wanted a brand image that is modern, clean and something with a “twist”, that reaches their audience on every touch point possible.

The Solution

We tackled the task by creating a comprehensive brand identity system, vehicle graphics and many other marketing assets. We used simple geometric shapes to build a minimalist brand icon with a subtle "twist" to create a unique character that would stand out in the market.

To further strengthen the design, we chose the color purple as the primary color. Purple is associated with luxury, creativity, and sophistication, and it is not commonly used by the client's competitors, making it an excellent choice for the brand's visual identity.

To ensure consistency across all marketing assets, we developed a set of brand guidelines that included everything from color palettes and typography to imagery and messaging. These guidelines would serve as a roadmap for all future marketing efforts, ensuring that the brand's identity remained consistent and strong.